JESSE MISS was born from the romantic vision of a female designer. The founder, who had been fascinated since childhood with using hair accessories to adorn life, believed that the curve of a strand of hair or the gleam of a hairpin could silently express a woman's confidence and elegance.
In 2019, at its inception, JESSE MISS targeted overseas markets, adopting a direct-to-consumer model through an independent website. Accepting payments in 15 currencies, it covered key markets including North America, Europe, and Australia, with its online store surpassing $100,000 in sales within the first month.
By 2022, the brand rapidly gained a loyal following on platforms like Instagram, with its hair accessories becoming an indispensable highlight in the content of influencers—from European and American bloggers to Japanese and Korean fashion icons.
In 2023, JESSE MISS collaborated with New York-based Chinese designer Lina Zhang to launch the limited-edition collection "East Meets West," blending Suzhou embroidery techniques with modern minimalist aesthetics. The collection sold out within 48 hours.
In 2024, the brand entered Europe's luxury department store Selfridges and Japan's LOFT, introducing an immersive "hairstyling and accessory pairing" experience. It also partnered with over 50 overseas bridal accessory boutiques globally, solidifying its presence in the luxury wedding market.
